Introducing Our New Casual Leasing Client Platform, BRAND AMPLIFY


On Monday, 3 April 2023, The GPT Group will transition to our new casual leasing booking platform, Brand Amplify.

This reimagined customer platform is the product of months of work by our dedicated team and we’re absolutely thrilled to share it with you.


We know your brand is your priority. And your goal is getting it in front of as many people as possible, as soon as possible. That’s why we designed Brand Amplify to simplify and streamline the media and activations booking process.

By partnering with our friends at Brandcrush, we can confidently offer an improved service that’s more convenient, more transparent, and more flexible than ever before.

Streamlined Campaign Planning

The last thing we want is for your campaigns to become a chore.

After active customer accounts are migrated to the new Brand Amplify platform, you’ll be able to access proposals and campaigns, as well as develop and execute your activations, and manage payments and communications.

Brand Amplify provides a holistic snapshot of your upcoming, active, and completed brand campaigns, meaning you can streamline planning and diversify your media mix in one place. And we’re thrilled to introduce co-ordinated multi-site campaigns for when you’re ready to kick things up a notch.

You can also search for available activation spaces and digital advertising, choosing from our expanded selection across the entire GPT network, and integrate them into your campaigns in a few easy steps.

Built For Your Brand

Brand Amplify is built to service brands of all sizes. Whether you’re going it alone, commanding a staff of many, or representing a big brand, you’ll still have real-time access to GPT’s casual mall-leasing inventory 24 hours a day, seven days a week.

Our flexible leasing options also mean you can roll out innovative, multi-site activations on a regular or short-term basis. This unique approach means you can tap into different demographics at different times, all at your own time!

We can’t wait to see how you create wonder in every space with Brand Amplify.